At this time and stage of developement, the muffin concept as compared to the
doughnut industry is at an earlier stage of developement.
The various muffin outlets throughout North America have not yet met their
potential with only partial market penetration.
The upward trend toward a fresh, natural and wholesome baked product remains
strong in today's sophisticated retail market.
To the benefit of higher quality, many operators in this segment of the baking
industry have concentrated or specialized in a particular product line such as...
doughnuts, breads, pastries, cookies, and recently... MUFFINS!
The general concept of muffin specialization has been proven in Canada. As
an economical yet wholesome snack, muffins have recieved a warm and most
encouraging welcome by and appreciable number of customers.
We are convinced that an exciting, and growing retail market awaits the
individual willing to take the necessary first step toward that ultimate goal.
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